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Indian Chamber of International Business (ICIB) and the Embassy of Ethiopia in India together with Toggle who were the industry partner jointly organised a Tourism Forum on June 7th 2022.
The forum was inaugurated by H.E. Ambassador TizitaMulugeta (PhD.), Hon. Ambassador of Ethiopia , presided by Mr Manpreet Singh, President of the Indian Chamber of International Business (ICIB) and virtually attended by State Minister of Ethiopian Ministry of Tourism, H.E. Mr. SeleshiGirma.
The event was attended by a number of Indian travel & tourism organizations, tour operators, travel agents, media, representatives, and other invited guests, special thanks to Toogle for being the industry partner and getting the best of Indian Travel industry to make this event a success.
On the occasion, H.E. Ambassador Tizita Mulugeta (PhD.) addressed the gathering by briefing about the tourist attractions in Ethiopia. She said, “Ethiopia has more UNESCO Heritage Sites than any other country in Africa but receives fewer tourists, despite being abundantly rich in culture, natural beauty, dramatic landscape, wildlife and bio-diversity; Ethiopia has not been able to realise its full tourism potential.”
Mr. Sisay Getachew from Ministry of Tourism made detailed Power Point presentations about Ethiopia’s tourism potentials followed by a presentation by Ethiopian Airlines representative in Delhi about the elevated services of the airlines for tourists travelling to Ethiopia.
Rtn. Manpreet Singh, President of the Indian Chamber of International Business welcomed the initiative of the Ethiopia Government and highlighted the commonalities between the Indian and Ethiopian culture and civilisations, both of which are centuries old.
Ms. Megha Sharma, CEO of Toogle – a travel curated networking company, requested the Minister of Tourism to organise a familiarisation tour for the travel industry to introduce them to the country so that the industry gets a first-hand overview of the possibilities of mutual growth. Toogle was also the industry partner for the event.
All the invited guests and participants witnessed the highly celebrated Ethiopian coffee ceremony and the unique Ethiopian coffee which has a distinctive aroma and taste. The roasting and brewing process was showcased live for the audience. The guests expressed their delight in tasting Arabica coffee from the land of its origin.
