ADTOI Strongly Condemns Pahalgam Attack, Extends Support to Jammu & Kashmir

ADTOI Strongly Condemns Pahalgam Attack, Extends Support to Jammu & Kashmir

The Association of Domestic Tour Operators of India (ADTOI) expresses deep sorrow and strong condemnation over the recent terrorist attack in Pahalgam, Jammu & Kashmir. This act of violence has deeply impacted the lives and livelihoods of countless individuals who rely on tourism in the region.

“Tourism is the heartbeat of Kashmir,” said Mr. Ved Khanna, President of ADTOI. “This tragedy affects not just lives, but the entire tourism ecosystem — from hoteliers and guides to artisans and houseboat owners.”

ADTOI stands firmly with the people of Jammu & Kashmir, offering full solidarity and support. We urge the Government and local authorities to take swift measures to ensure safety and restore confidence in the region. We also call on the media to spotlight the resilience and spirit of those who continue to welcome visitors with warmth despite adversity.

Let us unite to ensure that fear does not overpower the spirit of hospitality that defines Kashmir.

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