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Association of Domestic Tour Operators of India (ADTOI) convened for a Familiarization Trip from December 5th to 10th in the picturesque Bhaderwah region of Jammu. This trip aimed to showcase the hidden gems and cultural richness of this unexplored destination.
This Study tour has been organised in association with Bhaderwah Travel Trade Association & Jammu Kashmir Tourism Board. Mr. Vivekanand Rai (Director Tourism) and Mrs. Sunaina Sharma ( Jt Director) with Mr. Abdul Jabbar & Mr. Arif Lone of Jammu Kashmir Tourism Board flagged off the tour from TRC office at Jammu on 5th December 2023.
On arrival at Bhaderwah Mr. Tariqu Chowdhary, Mr. Shabbir Ahmed, Mr. Ishaq Sheikh and their members of Travel Trade Association given at warm welcome.
During the trip, members of the association had the opportunity to explore key attractions of Bhaderwah and Jammu, including the enchanting Jai Valley, the scenic Gulldanda, the historic Vasuki Nag Temple, the culturally significant Akshnoor Buddhist Monastery, the ancient Pandav Gufa, Suchetgarh Indo-Pak Border and several other ancient and beautiful temples scattered across the region.
Bhaderwah, nestled near Jammu, emerged as a serene and unexplored destination, captivating the participants with its natural beauty and cultural significance. The Familiarization Trip not only provided firsthand experiences but also served as a platform for the members to appreciate the potential of Bhaderwah as a unique and promising travel destination.
On completion of tour Mr. Dharmendra Singh (Chapter Chairman), Mr. Sagar Shinde (Chapter Secretary), Mr. D R Chouhan (EC member) with other ADTOI members conveyed thanks message to all organisers for wonderful Study Trip. Mr. Yaseen from Incredible Tours was with Tour members throughout the trip and explained each and everything in very good manner.
The Association of Domestic Tour Operators remains committed to promoting and exploring diverse destinations within India, and the Bhaderwah Familiarization Trip stands as a testament to the organization’s dedication to uncovering hidden treasures and promoting sustainable tourism.
